Joe Colombero began racing motorcycles when he was just eight years old in the fiercely competitive District 37 Dirt Tracks of southern California. Along the way he got to race some of the most legendary tracks in the state and has fond memories of Ascot, Saddleback, Perris, Prado, Elsinore, Corona, and Riverside Raceway. Colombero joined the US Navy after getting his degree from UC Santa Cruz and joined the staff of Dirt Bike magazine when he returned to the states after serving with distinction. Joe then moved to Cycle News and was later recruited by Mark Blackwell to join American Suzuki Motor Corporation as their Press Relations Manager. At Suzuki Joe was quickly promoted to run the Sports Promotions Department where he signed a young rider from Maryland named Travis Pastrana to his first contract. Colombero also created Suzuki’s Good Scholar Program and formed Suzuki’s Off-Road factory team and asked Rodney Smith to ride for Suzuki on his way to five AMA GNCC titles. Joe also became Suzuki’s representative on the Motorcycle Industry Council’s Discover Today’s Motorcycling committee dedicated to enhancing the image of motorcycling in the United States. After a decade with Suzuki and DTM, Joe was recruited by Seals Communications to help produce of motorcycle sports shows such as MotoWorld, MW2, The Daytona 200 and the AMA Supercross Series for ABC, ESPN, ESPN2, TNN, TNT and SPEED. As an independent producer Joe created The Five Coolest Things with Matt LeBlanc for the Discovery Network covering Supercross, AMA road Racing, Freestyle and American Off-Road Racing. He has also produced DVD’s for Suzuki, KTM, Kawasaki, and Honda. He recently finished a documentary film on the life and career of 11-time Baja 1,000 Champion Johnny Campbell.
A freelance journalist for more than a decade, you can find Joe Colombero’s byline in many of the motorcycle industry’s top publications including Parts magazine. Joe still races and rides whenever possible and as a journalist has raced in Japan, Russia, Italy, Mexico, and even Iceland. Colombero took up “Adventure riding” after covering Parts Unlimited big industry rides such as the Rocky Mountain 400 and began working on the Cannon Ball Project with Don Emde upon their return from the Colorado 400 last year.